Content
Notes and conversations on research.
Articles, videos and links on what user research teaches in practice: methods, language, and how a finding becomes a product decision.
Metrics
The number shows it changed. The interview explains why.
Experience metrics tell you when something is wrong. On their own, they don’t say what to change.
ExperimentsFrom interview to A/B test.
An interview suggests what might change behavior. A test shows whether it did.
LanguageWhen one word changes the result.
In two different products, the change that moved the numbers most was not a new feature. It was changing words.
InterviewsUser interviews at Gameram.
A conversation with Oleg Silakov, CPO at Gameram, about the challenges of inviting and interviewing users, and about safety for the people who take part.